JSS Pro – Successful LinkedIn Management by Our Dreamwork
Background:
JSS Pro is a management consulting firm that specializes in helping companies improve their operations and grow their businesses. The company has a team of experienced consultants who work with clients in a variety of industries, including manufacturing, healthcare, and technology. While JSS Pro had a strong reputation in the industry, they wanted to increase their visibility and attract new clients.
Strategy:
To achieve this goal, JSS Pro decided to focus on their LinkedIn presence. They recognized that LinkedIn was a powerful platform for networking and thought leadership in the B2B space. However, they didn’t have the time or expertise to manage their LinkedIn page effectively. That’s when they turned to Our Dreamwork, a social media marketing agency that specializes in LinkedIn management.
Our Dreamwork began by conducting a comprehensive audit of JSS Pro’s LinkedIn page. They looked at the content JSS Pro was posting, the engagement levels, and the overall aesthetic of the page. They also analyzed JSS Pro’s competitors to see how they were using LinkedIn and what content was resonating with their audience.
Based on their findings, Our Dreamwork developed a LinkedIn strategy for JSS Pro. The strategy focused on three key areas: content, engagement, and growth. Our Dreamwork created a content calendar that included a mix of thought leadership articles, industry news, and promotional content for JSS Pro’s services. They also developed a list of target accounts that JSS Pro wanted to engage with on LinkedIn.
To increase engagement, Our Dreamwork developed a community management plan. They responded to comments and messages on JSS Pro’s page in a timely manner, and they actively sought out relevant conversations to participate in. They also used LinkedIn analytics to track the success of JSS Pro’s content and made adjustments as needed to improve engagement levels.
Finally, to drive growth, Our Dreamwork implemented a LinkedIn advertising campaign. They targeted LinkedIn users in JSS Pro’s key industries and used sponsored content and sponsored InMail to promote JSS Pro’s services. They also encouraged JSS Pro’s employees to share their content on their own LinkedIn pages to increase reach.
Result:
The results of Our Dreamwork’s LinkedIn management for JSS Pro were impressive. Within three months, JSS Pro’s LinkedIn page had seen a 200% increase in followers. Engagement levels on the page had also increased, with likes, comments, and shares up by over 150%. In addition, JSS Pro had received several inquiries from potential clients through their LinkedIn page.
Overall, JSS Pro’s successful LinkedIn management by Our Dreamwork demonstrates the power of social media marketing in the B2B space. By developing a strategic approach to content, engagement, and growth, JSS Pro was able to increase their visibility and attract new clients.